February, 2012 // Posts published in February, 2012
Calculate the Cost of Customer Acquisition
A Brief Examination Into the Health of Your Marketing By Roy H. Williams STEP 1: What percentage of your sales volume comes from repeat or referral customers? These customers are driven to you by past satisfaction. Don’t read any further until you’ve decided on a percentage. Give it your best guess. STEP 2:...
How Soon Will My Ads Start Working?
These are the 5 questions you must answer before you can know how soon your ads will start working: By Roy H. Williams the Wizard of Ads Q. 1: What percentage of the noise made in your category – in all the different media combined – is being made by you? This is your Share...
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