Benefits for Restaurants, Cafes & Patrons

INCREASED SALES, TIPS & CUSTOMER LOYALTY & FREQUENCY:

Outlets who place COFFEE NEWS at each table, have their wait staff hand-deliver a COFFEE NEWS to customers “to enjoy while you wait” – experience substantially increased sales, tips for employees and most importantly, increased customer loyalty and frequency of visits—the lifeblood of any restaurant or café. If you don’t offer table service, keep Coffee News at your order point and invite patrons to take one while they are waiting – patrols readily take them when they can see them.

BUSY PERIODS – COFFEE NEWS CAN REDUCE STRESS:

Patrons have something pleasurable to do while waiting for their order, their appointment or their pizza (or whatever). It puts them in a good mood and distracts their attention from how long they have been waiting.

FREE EXPOSURE FOR YOU:

Outlets are continuously promoted throughout the region in COFFEE NEWS.

BUSINESS RETURNS TO YOU:

The COFFEE NEWS competition prize is directed back to the outlet the winner visited, giving business directly back to the outlet, and creating loyalty with the patron.

REDUCES BARRIERS FOR CUSTOMER SPENDING:

It satisfies a real need for customers dining alone in particular as it provides them with something to read, keeping them occupied and feeling comfortable.

REPEAT CUSTOMERS:

A fresh edition is delivered every week. Patrons begin to look forward to each new edition = repeat customers for you!

NO OUTLAY FOR YOU:

Outlets no longer need to buy several local papers or magazines for their patrons. They can now provide COFFEE NEWS as a no-cost substitute for patrons who demand something to read while eating or waiting. Plus no hygiene challenges with Coffee News – used copies go into the bin – not to the next customer. There are no out of date magazines or scruffy newspapers to tidy up.

PATRONS EXPERIENCE IS EVEN MORE ENJOYABLE:

COFFEE NEWS provides patrons with an “ice-breaker” by giving them 6-8

humorous stories to talk about, their weekly horoscope, plus a whole variety of

jokes and interesting facts and trivia to share. Local events, community notices,

and reader competitions make Coffee News even more valuable to the reader.

QUICK PATRON/TABLE TURNOVER = MORE SALES FOR YOU:

Designed specifically for food outlets—held in one hand, short and sweet (7-10 minutes to read) – so doesn’t cause people to occupy tables for as long as a newspaper or magazine