Coffee News is GOOD NEWS for everyone & everything it touches…

• Exclusivity. Only one business per category is permitted in each edition of Coffee News. This effectively locks out your advertisers’ competition.
• The cost. It’s affordable! Advertisements are less expensive than other print media so the small business owner can afford a regular business presence in their local marketplace which is necessary to establish buying patterns. When you compare the cost of advertising in other publications where advertisers are surrounded by their competitors, it makes sense to advertise in Coffee News and stand alone!
• Distributed through restaurants and coffee shops. The human mind is much more alert and actively seeking mental stimulation before and during a meal. Advertisements are “devoured” while people wait to eat. The average restaurant serves 100-900 patrons per day. Using a conservative estimate of 200 patrons per day results in 1400 patrons per week. Most editions (we have four in Baton Rouge) of Coffee News are distributed to over 75 restaurants, cafés and other outlets, which equates to 105,000 potential readers. If only 20% of them read Coffee News, that’s almost 21,000 readers exposed to each advertisement. 
• Coffee News is upbeat and positive. It contains the week’s funniest and most unusual news stories from around the world as well as jokes, trivia, amazing facts, horoscopes and more. It puts readers in a great mood! When their mood is favourable and they see the advertisements they are much more likely to take an interest in the business offers. It’s fun, easy reading—no bad news here.
• Coffee News is working 7 days per week. Unlike other print media which is skimmed in 15 minutes and then discarded, Coffee News is enjoyed by readers seven days a week, over and over.
• It’s short and sweet. Taking 7-10 minutes to read, people will also enjoy reading Coffee News while waiting to see their doctor, their physiotherapist, their hairdresser or barber… and in fact, anywhere there is a waiting area you could find Coffee News.
• Targeted. Local businesses need local coverage. Prospective customers have time while waiting for their meal, their appointment or their pizza to read Coffee News, making it a great promotional tool for local businesses. Why pay for more circulation than you need?
• Continuous and repetitive exposure. Coffee News provides the inexpensive repetition of advertisements needed to establish buying patterns—weekly exposure with additional exposure through second and more readings. With its weekly distribution on a Monday, patrons begin to look forward to each new edition. The effectiveness of an ad is increased exponentially with repetitive advertising.
• Equal advertisement size & rotation. Advertisements complement each other creating impact and reducing the “big potato, small potato” type of judgement. Small advertisements are often obscured in other print media because advertisers with large budgets usually get better placement, and with Coffee News’ weekly rotation, each advertiser has its turn in the more favoured spots. Standard advertising size is 2″ high x 3″ wide.
• Advertisement design can be changed at no addtional cost.  Advertisements are designed specifically for Coffee News so that advertisers can achieve outstanding results. The advertising rate includes consultation, design and typesetting of effective advertisements. Ads can be changed weekly by a phone call, fax or email. There are Coffee News clients who have continuously advertised, not missing a single week, for 3 years.
• Coffee News supply is closely monitored. This ensures each location has an adequate supply of Coffee News for the entire week. Ads are working 24/7, consistently delivering your advertiser’s message and producing results.